Rath Chair in Strategic Management · University of Oklahoma
Where the science of personality meets
the practice of leadership.
Most leadership failures are not strategy failures. They are personality failures. For fifteen years, my research has focused on a single question: what happens when we take the psychological profile of the person at the top as seriously as the business model they are running? The answer, published across the field's leading journals and tested with hundreds of thousands of subjects, is that executive personality predicts organizational outcomes with uncomfortable precision. I work with senior leaders who want to know what that means for them, not in theory, but in practice.