Expertise & Practice

Research. Translation. Advisory.

I operate at the boundary between academic research and executive advisory, publishing findings in peer-reviewed journals and then walking into boardrooms to apply them. The work is grounded in data, but it is built for decisions.

Leaders are not interchangeable.

Boards evaluate strategy, financials, and market position with extraordinary rigor. They evaluate the psychology of the person making the calls with almost none. This asymmetry is the single largest blind spot in corporate governance. My research quantifies it, and my advisory work closes the gap.

Most strategy consulting treats the CEO as a rational actor, an optimizer of inputs and outputs. My research tells a different story. Whether a leader is narcissistic or humble, Machiavellian or agreeable, fearless or anxious, these traits systematically predict the strategic choices they make, the teams they build, the risks they take, and the outcomes their organizations produce.

The personality of the person at the top is not noise in the system. It is the system.

Translating fifteen years of evidence into action

Peer-reviewed studies establish what is true. Advisory engagements establish what to do about it. A CEO scoring in the 90th percentile on narcissism is not inherently a liability, but it predicts specific decision patterns, risk exposures, and team dynamics that the board should understand before they surface as crises. That is the translation I provide.

When I tell a CEO that their combination of narcissistic admiration and low agreeableness creates a specific governance risk, that is not a hunch. It is a claim backed by data from thousands of executives published in journals that took two years to peer-review. When I advise a founder that their personality profile predicts a specific pattern of investor conflict, I am drawing on studies I have published in the Journal of Business Venturing and Organization Science.

This precision changes the conversation. It moves the discussion from "How do you feel about your leadership?" to "Here is what the evidence says about leaders with your specific profile, and here is what it predicts."

What fifteen years of research reveals

My research program examines how the measurable psychological traits of CEOs and senior executives systematically predict the decisions they make and the results those decisions produce.

CEO Narcissism and the Dark Triad

My most-cited work demonstrates that CEO narcissism drives corporate social responsibility spending, not out of altruism, but as a vehicle for self-enhancement. This has implications for how boards evaluate CSR commitments and how investors interpret "purpose-driven" leadership. More recent work extends to the full Dark Triad, examining CEO psychopathy and its effects on downsizing decisions, and how "moral elasticity" among dark-trait executives enables simultaneous CSR and corporate irresponsibility.

  • Strategic Management Journal Corporate Social Responsibility or CEO Narcissism? CSR Motivations and Organizational Performance
    Petrenko, O.V., Aime, F., Ridge, J., & Hill, A. (2016) Highly Cited Paper (Web of Science)
  • Organization Science Courting the Sharks: CEO Narcissistic Admiration and Rivalry on New Venture Funding
    Sanchez-Ruiz, P., Blake, A., Petrenko, O.V., et al. (in press)
  • Journal of Business Ethics Executive Moral Elasticity: How Dark Personality Traits Shape CSR and Irresponsibility
    Giardino, P.L., Cristofaro, M., & Petrenko, O.V. (in press)

CEO Humility and the Value of Lower Expectations

In counterpoint to the narcissism research, I have studied how CEO humility creates market outperformance. The mechanism is counterintuitive: humble CEOs set lower expectations with analysts and stakeholders, then consistently exceed them. This "expectations management" effect compounds over time and produces superior risk-adjusted returns. This work was featured in Harvard Business Review.

  • Strategic Management Journal The Case for Humble Expectations: CEO Humility and Market Performance
    Petrenko, O.V., Aime, F., Recendes, T., & Chandler, J.A. (2019)
  • Harvard Business Review CEOs: Another Reason to Value Humble Leaders
    Petrenko, O.V. (2020)
  • Strategic Entrepreneurship Journal Do the Personal Attributes of CEOs Matter in the IPO Pricing Process? Charisma and Humility
    Chandler, J.A., Petrenko, O.V., Hayes, N., Blake, A.B., & Aime, F. (2023)

Machiavellianism, Bargaining, and Executive Compensation

Machiavellian CEOs are skilled bargainers who extract favorable terms from suppliers, partners, and even their own boards. My work in the Strategic Management Journal shows this produces measurable cost advantages, but the long-term consequences for trust and organizational culture are more complex. Related work in the Journal of Applied Psychology examines how Machiavellianism shapes executive pay outcomes.

  • Strategic Management Journal Bargaining Your Way to Success: Machiavellian CEOs and Organizational Costs and Performance
    Recendes, T., Aime, F., Hill, A., & Petrenko, O.V. (2022)
  • Journal of Applied Psychology CEO Machiavellianism and Executive Pay
    Recendes, T., Hill, A., Aime, F., Ridge, J., & Petrenko, O.V. (in press)
  • Family Business Review CEO Machiavellianism and Strategic Alliances in Family Firms
    Chandler, J.A., Petrenko, O.V., Hill, A., & Hayes, N. (2021)

Entrepreneur-Investor Dynamics

My work on entrepreneurship examines the adversarial dynamics between founders and investors, a relationship that is far more psychologically complex than standard agency models suggest. Recent publications explore how personality drives funding outcomes, how power struggles unfold over venture control, and why entrepreneurship is psychologically perilous.

  • Academy of Management Perspectives The Complex Dynamics of Capital and Power in Entrepreneur-Investor Relationships
    Waldron, T., McMullen, J., Payne, T., Petrenko, O.V., & Wetherbe, J. (2025)
  • Journal of Business Venturing Entrepreneur-Investor Rivalry Over New Venture Control: The Battle for Balcones Distilling
    Waldron, T., McMullen, J., Petrenko, O.V., et al. (2022)

Agreeableness, Leadership, and Organizational Outcomes

A meta-analysis published in The Leadership Quarterly (nominated for Best Paper, 2022) synthesized the evidence on agreeableness and leadership outcomes. Ongoing work examines the curvilinear effects of CEO agreeableness and why being "too nice" can be as problematic as being too aggressive.

  • The Leadership Quarterly Let's Agree About Nice Leaders: A Meta-Analysis of Agreeableness and Leadership Outcomes
    Blake, A.B., Luu, V.H., Petrenko, O.V., et al. (2022) Nominated for Best Paper, 2022

Methodology: Measuring What You Cannot Observe

A central challenge in studying CEO psychology is measurement. You cannot ask a Fortune 500 CEO to sit for a personality test. I have pioneered videometric methods that assess personality traits from observable behavior in public settings (earnings calls, media appearances, conference presentations), enabling research on executives who would otherwise be inaccessible.

  • Research Methodology in Strategy and Management Videometric Measurement of Individual Characteristics in Difficult to Access Subject Pools
    Hill, A., Petrenko, O.V., Ridge, J., & Aime, F. (2019)

Full publication list and CV available on request.

How engagements work

I do not operate as a traditional consultant. I am a researcher who works directly with the people I study. The science informs the practice; the practice informs the science.

Why most advisory falls short

Many consultants follow the expert or "doctor-patient" model: diagnose, prescribe, move on. That approach implies something is broken and often leaves recommendations gathering dust. I am invited in for a different reason: when complexity has outpaced clarity, when assumptions inside the system go unchallenged, when the stakes are too high for gut instincts alone.

I do not fix what is wrong. I refine what is right. My approach is grounded in process consultation. I help you see the patterns you cannot see from inside them. The difference is that my lens is built from fifteen years of peer-reviewed research on exactly these dynamics.

Empowerment, not dependency

This is not consulting to fix what is wrong. It is coaching to make what is right more resilient. I help you build psychological muscles you can use anywhere. Clear thinking under pressure, disciplined decision routines, and the ability to align your psychology with strategy are skills you carry into any role, any organization, or even a cause you care about. My goal is not to make you depend on me. It is to strengthen what is right so you become your own best advisor.

Method at a glance

1

Co-discover the context

Map the pressures, personalities, and dynamics affecting your decisions.

2

Assess with validated instruments

Research-grade personality profiling using the same tools published in peer-reviewed studies with over 316,000 subjects.

3

Translate science into action

Apply peer-reviewed research to your specific situation, not generic frameworks.

4

Align psychology with strategy

Design decision processes that account for how you actually think, not how you wish you thought.

5

Embed capacity and reflect

Review outcomes and refine your approach so the tools outlast the engagement.

Each engagement begins with validated personality assessment. Results are never shared with participants directly. Instead, I deliver findings in a private, one-on-one debrief session designed to make the data personally meaningful and immediately actionable. The conversation is confidential. The insights are lasting.

Research-grade tools adapted for executive contexts

The assessments below are the same tools used in peer-reviewed studies, not pop-psychology quizzes. They measure stable personality traits with documented predictive validity for leadership behavior, decision-making style, and organizational outcomes.

What you get
Validated personality assessment (HEXACO-100 or SD3-27)
The gold standard in personality measurement for executive contexts
Percentile benchmarks vs. general population
N > 100,000 (Lee & Ashton, 2018; Jones & Paulhus, 2014)
Personalized narrative report
Curated report for every individual, grounded in recent research and years of practice
Cross-scale pattern analysis
How your traits interact to create leadership signatures
Corporate or entrepreneur edition
Tailored to your leadership context

Built for leaders at the top

CEOs and C-Suite Executives

Surface the psychological dynamics shaping your boardroom, the ones governance structures alone do not capture. Design decision frameworks calibrated to your actual personality profile and cognitive tendencies. Sharpen judgment under scrutiny by understanding how your traits create predictable blind spots.

Boards and Governance Committees

Evaluate CEO-board alignment using the same behavioral science frameworks published in the top strategy journals. Understand how personality shapes CEO compensation negotiations, risk appetite, and strategic change. Available as a select outside advisor with deep expertise in executive psychology.

Founders and Entrepreneurs

Navigate investor dynamics with evidence-based insight into the adversarial psychology of funding relationships. Understand how your personality affects your pitch, your team, and your scaling decisions. Build leadership capacity that evolves with your venture, not personality-dependent habits that break at scale.

Academic and Media Inquiries

Research collaboration, speaking engagements, or commentary on CEO psychology and corporate governance. Full publication list and CV available on request.

Before we talk

Let's talk about what the research says, and what it means for you.

Whether you are a CEO examining your own leadership, a board evaluating dynamics, or a founder navigating investors, the science applies. Start with a conversation or go straight to the assessment.

oleg@olegpetrenko.com Take the Assessment